Evaluation:

Who would be the audience for your media product?

 

There are many factors that effect the audience that would view our film opening. These are the characters we used (e.g. their age, gender, characteristics etc.), the genre and subgenre and the narrative. The way that we created our film opening was by sticking to the conventions that are typically found in a Hollywood Horror film. We chose to use a young looking girl as the victim who was wearing a dress and had long dark hair. We decided upon this so that younger generations could relate to her and so would want to view the film. As the psycho doctor we chose to use an older, tall man. This entices the older generations to watch it, due to them being able to understand the way he acts and so partially being able to relate to him. By using two different generations the target audience becomes more vast.

 

The genre that we chose to make our film in was horror, with a subgenre of psychological horror. By choosing this genre we narrowed downed our audience as not everybody likes to watch this type of film. Also due to the film opening being relatively explicit even after we had cut a lot out, we decided that the film would probably be rated an 18 in cinemas. This dramatically decreases the number of people that would go and watch the film. However do to it having a Hollywood narrative (after we took the BFI test too see if it was British), this would mean that a big conglomerate institution would distribute and market it therefore turning the target audience from niche to mass, and from local to global. Whilst completing the BFI test we found that although our film had a very much Hollywood narrative, overall it would be classed as British due to it having British cast, crew and directors and therefore a national audience may want to consume it as well.